Unlock your creativity
through social video

Darby Smart is the leading video community where millions gather to film, watch and talk about their passions including beauty, cooking, home décor and DIY. Every day, people use Darby Smart to learn and be inspired.

Left: Gallery of thumbnail icons of DIY projects; Middle: video still of a hair how-to-video followed by a comments section on the Darby app; Right: the Edit Clips screen for making a video on the Darby Smart app

Our Creators Are Everyone
from your favorite brands to people just like you.

Their videos are inspiring millions on:

Example creators, clockwise from left top: sarah hearts, Sugar Bee Crafts, refinery29, and a gif showing faces of everyday creators on Darby Smart
60 Million

Viewers Monthly




Squad Members

Because nothing great
ever started without...

some good, old-fashion internet stalking. Darby Smart was co-founded by Nicole Shariat Farb, who left investment banking at Goldman Sachs and internet stalked Karl Mendes, a Senior Software Engineer from Eventbrite, to join her in founding Darby Smart. Our small and mighty squad brings creativity to life from San Francisco, New York & Seattle.

Iconic cityscapes from San Francisco, New York and Seattle

Noteworthy Press

Spotted with Sarah Michelle Gellar on the Darby App
Nicole as DIY Expert on Good Morning America
With Alexa Westerfield on The Rachael Ray Show